Achievements Via Demos
An interesting development this morning for achievement hunters. With the release of the Crackdown 2 demo on Xbox Live it was announced that any achievements you complete while playing the demo will automatically unlock as soon as you play the real game.
This is a really interesting hook that hasn't been tried before. If they allow people to have fun with their demo and already attempt the achievements everyone will be more likely to buy their game. Not only do achievements add more goals for the player to complete, which adds re-playability to the demo, but once someone has invested large amounts of time in the process of attaining an achievement they will want to permanently keep the achievement, which is just more incentive to buy the game.
Keep in mind that this won't work on everyone. Some players don't care about achievements or gamerscore. And if the demo is bad, then it doesn't matter how many points will carry over, because no one will want to buy the game. I wonder if Microsoft intends to do this more often with game demos from here on out.